It's been a crazy busy few months and I've been so lucky to have worked with some incredibly talented people on spots for PETA and Synovus (both just added to my 'Commercials' page).
I was honoured to be a part of this commercial which is aimed at exposing the reality of Angora Wool farming. I defy anyone who watches this film to be able to purchase Angora after watching the shocking undercover footage featured here - I have to admit I struggled myself whilst composing to this film as the footage is painful to watch even once, let alone 50 times. Working with Lowe & Partners and the uber-talented director Olivier Venturini from Great Guns, I created a track which was designed to lull the viewer into a slight false sense of security before being jolted by the horrifying sounds and images of the Angora Wool Farms. More info on the spot is available on the Great Guns blog here:
Working with the awesome folk at Massive Music NY and Fitzgerald & CO, this was such a beautiful spot to write for. Everything about the brief and the film excited me - it was human, emotive, cinematic and perfectly crafted. I was super chuffed to hear we got Ad of the Day in AdWeek too - boom!